Al&Alicia—Spring '12

DESIGN & PRODUCTION

Taking cues from comic books of our past,
superhero alter egos became the backdrop
of the brand’s Spring/Summer 2012 collection
titled, Time To Pretend.

Al&Alicia
 


Al&Alicia is a Singapore-based womenswear label focused on delivering comfortable, wearable essentials. I helped develop a collection of casual, laid back looks for Spring/Summer 2012, where color blocking, cutouts and graphic prints became the sartorial cues of a collection inspired by retro posters, comic book heroes and a notion of California-cool.

 
 
Al&Alicia
Al&Alicia
Al&Alicia
Al&Alicia
Al&Alicia
Al&Alicia
Al&Alicia
Al&Alicia

TIME TO PRETEND—VIDEO CAMPAIGN

For the collection’s Time To Pretend lookbook & video campaign,
I worked alongside a production team to create a pop art
inspired backdrop of primary colors to host the playful,
cheeky looks that represent the fiery desire to reconcile
with the superhero alter ego hidden within us all.

Al&Alicia
Al&Alicia

CREDITS
Photographer
Chuck Reyes

Video Production
ThinkMaven

Models
Nastya & Darya

Hair & Makeup
Sam Ong

 

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