Archibald


ART DIRECTION

Developed and defined
the British e-commerce brand’s
visual direction to establish
a signature style & quality.

ArchibaldArtDirection
 


Archibald is a disruptive, e-commerce brand that works directly with master craftsmen from around the world to create eyewear and essentials without traditional luxury markups. Struggling to find a consistent aesthetic footing, I established the visual parameters for the brand’s campaigns and e-commerce content to aid with their expansion into an alternative, younger target market that included a more intelligent consumer.

 

CAMPAIGN

ArchibaldArtDirection
ArchibaldArtDirection
 


The goal was to establish Archibald as a modern lifestyle brand whose daily essentials scream accessibility and utility, while still maintaining a subtle injection of British luxury. Geometrically arranged products atop natural, organic surfaces were used in conjunction with rich colour palettes of Cognac, Sand, Caviar, Olive and Navy, creating a classic scheme that allows for diverse use in marketing across all channels; from social media to e-commerce.

The result is a digestable, yet sophisticated set of imagery that sits in the middle ground between British heritage product and minimalism with an edge.


 
ArchibaldArtDirection
ArchibaldArtDirection
 
ArchibaldArtDirection
ArchibaldArtDirection
ArchibaldArtDirection
 
ArchibaldArtDirection
Archibald
 
ArchibaldArtDirection
ArchibaldArtDirection
ArchibaldArtDirection
 

E-COMMERCE

ArchibaldArtDirection
ArchibaldArtDirection
ArchibaldArtDirection
ArchibaldArtDirection
 
ArchibaldAcetateMaterials
 

CREDITS
Photography
Alex Petch

Models
Ty Ogunkoya
Aimee Foy


Hair & Makeup
Rebekah Lidstone


archibaldlondon.com
 

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