Archibald


ART DIRECTION

Developed and defined
the British e-commerce brand’s
visual direction to establish
a signature style & quality.

ArchibaldArtDirection
 


Archibald is a disruptive, e-commerce brand that works directly with master craftsmen from around the world to create eyewear and essentials without traditional luxury markups. Seeking a consistent aesthetic footing, I established the visual parameters for the brand’s campaigns and e-commerce content to aid with their expansion into a wider range of lifestyle products to cater to an alternative, price-conscious and intelligent consumer.

 

CAMPAIGN

ArchibaldArtDirection
ArchibaldArtDirection
 


The goal was to establish Archibald as a modern and accessible purveyor of exclusive essentials, whose minimalist products still maintain a subtle injection of British luxury. Geometrically arranged products atop natural, organic surfaces were used in conjunction with rich colour palettes of cognac, sand, caviar, olive and navy, creating a classic scheme that allows for diverse use in marketing across all channels; from social media to e-commerce.

The result is a digestable, yet sophisticated set of imagery that sits somewhere in the middle ground between British heritage product and utilitarianism with an edge.

 
ArchibaldArtDirection
ArchibaldArtDirection
 
ArchibaldArtDirection
ArchibaldArtDirection
ArchibaldArtDirection
 
ArchibaldArtDirection
Archibald
 
ArchibaldArtDirection
ArchibaldArtDirection
ArchibaldArtDirection
 

E-COMMERCE

ArchibaldArtDirection
ArchibaldArtDirection
ArchibaldArtDirection
ArchibaldArtDirection
 
ArchibaldAcetateMaterials
 

CREDITS
Photography
Alex Petch

Models
Ty Ogunkoya
Aimee Foy


Hair & Makeup
Rebekah Lidstone


archibaldlondon.com
 

PREV   ●   NEXT