The goal was to establish Archibald as a modern and accessible purveyor of exclusive essentials whose utilitarianism pieces maintain a subtle injection of British luxury and seek to bring a notion of ‘slow living’ back into our lives.
Geometrically arranged products atop natural, organic surfaces were used in conjunction with rich color palettes of cognac, sand, caviar, olive and navy, creating a classic scheme that allows for diverse use in marketing across all channels.
The result is a digestible yet sophisticated set of imagery that sits somewhere in between minimalism and British heritage product—with an edge.
