Archibald

PRODUCT & PACKAGING DESIGN

Designed and developed the
brand's product, including eyewear,
knitwear and a limited run of
men's and women's leather
accessories.

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Archibald is a disruptive, e-commerce brand that works directly with master craftsmen
from around the world to create eyewear and essentials without traditional luxury markups.
I helped demonstrate Archibald as a purveyor of exceptionally-produced handcrafted goods by designing their first iterations into men's, women's and unisex products across various categories, placing Archibald as a key player in the direct-to-consumer space and establishing their signature style and quality, including the brand's signature olive green pick stitch,
found subtly on every product—the Archibald seal of approval.

 
 
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LARGE LEATHER GOODS—MEN'S DUFFLE WEEKENDER

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LARGE LEATHER GOODS—WOMEN'S BUCKET BAG

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SMALL LEATHER GOODS—SUNGLASSES CASE

 
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ALL SAINTS COLLABORATION—SUNGLASSES

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CREDITS
Photography
Alex Petch

Model Images
via All Saints

archibaldlondon.com

 

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