Designed a fully customized e-commerce website on a custom-built CMS and created original, digital content for social media marketing channels.
Archibald is a brand that celebrates craftsmanship, beautifully made pieces, and wants to bring this pace and notion back into your life. Ushering in a new era for their digital flagship store, I worked in conjunction with an in-house developer to define presentation methods, layout and customer journey. Together, we strived to marry the brand’s ethos of community, accessibility and human connection with dynamic and interactive functionalities.
The site was developed using detailed wireframes, comprehensive and responsive design, rich visual features and multitudes of A/B testing to ensure pitch-perfect translation from design to development.