Designed a fully customized e-commerce website on a custom-built CMS and created original, digital content for social media marketing channels.
Archibald is a disruptive brand that celebrates craftsmanship and beautifully made pieces, seeking to bring this pace and notion back into our lives. Ushering in a new era for their digital flagship store, I worked in conjunction with an in-house developer to define and establish presentation methods, layouts and a concise customer journey. Together, we strived to marry the brand’s ethos of accessibility and human connection with a dynamic and interactive digital experience.
The site was developed using detailed wireframes, comprehensive and responsive design, rich visual features and multitudes of A/B testing to ensure pitch-perfect translation from design to development.