Menswear Menswear

FASHION & DIGITAL DESIGN

Developed the brand’s online presence to
accompany a capsule collection of warm-weather
friendly suits in collaboration with Grey Goose
Vodka, Singapore.

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MENSWEAR MENSWEAR is a Singapore-based menswear label that lives predominantly online.
In collaboration with The Grey Goose Guild (a lifestyle event by Grey Goose to recognize
emerging designers), I worked alongside founder Zin Cattell to develop and launch collection of
‘easy-breezy’ mens separates suited for tropical climates and inspired by the many
flavors of Grey Goose Vodka.

 
 
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Pierre Frey furnishing fabrics typically used for curtains & cushions
were re-appropriated into pieces that transition easily from
workwear to vacation-wear. In conjunction with the launch, we
also established the brand’s ‘made-to-order’ e-commerce concept
that included personalized services and details such as
a downloadable tape measure for the ultimate
at-home, bespoke experience.




E-COMMERCE DESIGN PROPOSAL

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STYLING

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CREDITS
Photography
Vanessa Caitlin

Runway Images
via Grey Goose Singapore
 

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