Menswear Menswear

FASHION & DIGITAL DESIGN

Developed the brand’s onlinepresence to
accompany a capsule collection of warm-weather
friendly suits in collaboration with Grey Goose
Vodka, Singapore.

MenswearCover.gif
 


MENSWEAR MENSWEAR is a Singapore-based menswear label that lives predominantly online. In collaboration with The Grey Goose Guild (a lifestyle event by Grey Goose to recognize emerging designers), I worked alongside founder Zin Cattell to develop and launch collection of ‘easy-breezy’ mens separates suited for tropical climates and inspired by the many flavors of Grey Goose Vodka. Pierre Frey furnishing fabrics typically used for curtains & cushions were re-appropriated into pieces that transition easily from workwear to vacation-wear.

 
 
MenswearMenswear
 

E-COMMERCE PROPOSAL

 

In conjunction with the launch, we also established the brand’s ‘made-to-order’ e-commerce concept that included personalized services and details such as a downloadable tape measure for the ultimate at-home, bespoke experience. Together, we created an engaging presentation language while capturing the brand’s tenants of simplicity and accessibility.

 
MenswearWebsite
Menswear Menswear
 
Menswear Menswear Product.jpg
 
Menswear Menswear Journal Page
 
MenswearMenswear
 

STYLING

MenswearMenswear
MenswearMenswear
MenswearMenswear
MenswearMenswear

CREDITS
Photography
Vanessa Caitlin

Runway Images
via Grey Goose Singapore
 

PREV   ●   NEXT