Menswear Menswear

FASHION & DIGITAL DESIGN

Developed the brand’s online presence to
accompany a capsule collection of warm-weather
friendly suits in collaboration with
Grey Goose Vodka.

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MENSWEAR MENSWEAR is a Singapore-based menswear label that lives predominantly online. In collaboration with The Grey Goose Guild (a lifestyle event by Grey Goose to recognize emerging designers), I worked alongside founder Zin Cattell to develop and launch collection of ‘easy-breezy’ mens separates suited for tropical climates and inspired by the many flavors of Grey Goose Vodka. Pierre Frey furnishing fabrics typically used for curtains & cushions were
re-appropriated into pieces that transition easily from workwear to vacation-wear.

 
 
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E-COMMERCE PROPOSAL

 

In conjunction with the launch, we also established the brand’s ‘made-to-order’ e-commerce concept that included personalized services and details such as a downloadable tape measure for the ultimate at-home, bespoke experience. Together, we created an engaging presentation language while capturing the brand’s tenants of simplicity and accessibility.

 
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Menswear Menswear Journal Page
 
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STYLING

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CREDITS
Photography
Vanessa Caitlin

Runway Images
Grey Goose Singapore
 

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