I worked alongside Pubumésu creative director Putri Soediono to art direct and photograph a campaign for the brand's Indonesian-inspired 'market' collection. A medley of tropical fruit baskets, banana leaves, tempeh and fish against natural and ecru tones became the backdrop of an idyllic, tongue-in-cheek narrative capturing the piquant smells and vibrant settings of a South East Asian wet market. The fresh and authentic voice of the content was well-received and became the catalyst for landing a product deal at luxury e-tailer, Net-A-Porter.