Simone Irani is a resort-wear label based out of Singapore. I designed a custom,
WooCommerce experience to take the brand online and into the hands of its growing, global
customer database. The design employs a warm, youthful color scheme, clean user-flows and
shop-able featured content to coincide with the spirit of the brand's ornamental vacation-wear.
The website also integrates a catalog and customer database that are linked
with physical stores and points of sale.